Rebranding Slovenia – A New Logo

Rebranding Slovenia

March 17, 2017

Allan Stevo

The magazine Conde Nast Traveller approached a few designers asking them to “rebrand” a country.  The decision of what country to rebrand was up the designer.  Paula Scher chose Slovenia, designing the logo below, among others.  I found the logo funny and clever because it takes the ubiquitously known boot of Italy and makes Slovenian an easily memorable appendage.  A common sore point for both Slovenes and Slovaks is how common it is for no one, but the inhabitants of the two countries to be unable to tell the two apart.


More logos from the project can be found here.

Allan Stevo writes on Slovak culture at He is from Chicago and spends most of his time traveling Europe and writing. You can find more of his writing at If you enjoyed this post, please use the buttons below to like it on Facebook or to share it with your friends by email. You can sign up for emails on Slovak culture from 52 Weeks in Slovakia by clicking here.

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